1. Introduction

Welcome to Sifelo. We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how information is collected, used, stored, and shared when you visit our website, browse products, place an order, create an account, or contact us.

By using our website, you acknowledge this Privacy Policy. Where applicable law requires consent, we will seek consent separately.

2. Information We Collect

Depending on how you use our website, we may collect:

  • Contact information: Name, email address, telephone number, billing address, and shipping address.
  • Order information: Products purchased, order history, quantities, order value, delivery details, and refund information.
  • Account information: Username, account preferences, and information associated with your customer account.
  • Payment information: Transaction references, payment status, and information needed to reconcile payments. Payment credentials are generally handled by the relevant payment service provider.
  • Technical information: IP address, browser type, device information, website activity, and security logs where collected.
  • Communications: Messages, enquiries, feedback, and complaints submitted to our support team.
  • Cookie information: Data collected through cookies and similar technologies where these are used on our website.

3. How We Use Information

We may use collected information to:

  • Process and fulfil orders.
  • Arrange shipping and delivery.
  • Confirm payments and process eligible refunds.
  • Send order confirmations, invoices, and delivery updates.
  • Respond to customer questions and complaints.
  • Maintain customer accounts and purchase records.
  • Improve our website, products, and services.
  • Detect fraud, investigate suspicious activity, and maintain security.
  • Maintain accounting, tax, and business records.
  • Comply with applicable legal obligations.
  • Send promotional communications where permitted by law and, where required, with your consent.

You may opt out of promotional communications through available unsubscribe options or by contacting us. Essential service messages relating to orders may still be sent.

4. Sharing of Information

We may share relevant information with service providers where necessary to operate our business, including:

  • Payment gateways and payment service providers.
  • Courier, shipping, and logistics companies.
  • Website hosting and technical service providers.
  • WooCommerce-related services and website plugins.
  • Analytics or marketing service providers, where used.
  • Accountants, auditors, legal advisers, and professional consultants where necessary.
  • Government authorities, regulators, or law-enforcement agencies where required or permitted by law.
  • Relevant parties involved in a business restructuring or transfer, subject to applicable law.

We do not sell personal information as a standalone commercial product. Information is shared only for appropriate business purposes, subject to applicable legal requirements.

5. Payments

Payments may be processed through third-party payment gateways or other payment methods offered at checkout.

Payment providers may independently collect and process information under their own terms, privacy policies, and security procedures. We may receive transaction references, payment confirmation, and other information needed to manage orders and refunds.

Never share your banking PIN, OTP, password, or full payment credentials with anyone claiming to represent Sifelo.

6. Cookies

Our website may use cookies and similar technologies to support shopping-cart functionality, checkout, account sessions, preferences, website security, analytics, and marketing where applicable.

You may manage cookies through your browser settings and any cookie-preference controls provided on our website. Disabling essential cookies may affect certain website features.

7. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no online system can be guaranteed to be completely secure. You should protect your account credentials and notify us if you suspect unauthorised account activity.

Where required by applicable law, we will take appropriate steps in response to personal data breaches.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfil orders, provide customer support, maintain accounting and tax records, resolve disputes, prevent fraud, and comply with legal obligations.

When information is no longer required, we will take reasonable steps to delete it or anonymise it, subject to lawful retention requirements and technical limitations.

9. Your Privacy Rights

Subject to applicable law, you may have the right to request access to information about your personal data, request correction or updating of inaccurate information, seek deletion where legally permissible, withdraw consent where processing is based on consent, and raise privacy-related grievances.

Some information may need to be retained to comply with legal obligations or resolve disputes. We may verify your identity before responding to a request.

10. Children’s Privacy

Our website is intended for general customers. We do not knowingly seek to collect children’s personal data in violation of applicable law. Where applicable law requires parental consent or additional safeguards, we will follow those requirements.

If you believe personal information has been collected inappropriately, please contact us so that the matter can be reviewed.

11. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for their independent privacy practices, content, or security. Please review their policies before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, website, technology, or applicable law. The latest version will be published on this page.

13. Contact Us

For privacy questions, data-related requests, or complaints, please contact Sifelo through the customer support contact options published on our website.

14. Applicable Law

This Privacy Policy is intended to operate in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, and applicable rules and provisions in force from time to time, along with other relevant laws.